The summer blockbuster “Barbie” is about to break yet another record after making its debut on July 21.
The writer-director Greta Gerwig’s “Barbie” is projected to surpass “The Super Mario Bros. Movie,” which brought in an estimated $48 million, to become the highest-grossing domestic film of 2023.
According to Paul Dergarabedian, senior media analyst at Comscore, “Barbie” earned an astounding $155 million domestically in its first weekend and last week reached the $1 billion club in global box office sales, a milestone only accomplished by around 50 movies in history, adjusted for inflation.
Even if “Pink Fever” has slowed down over the last week, “Barbie” is anticipated to have made $33.7 million this weekend to keep its hold on theaters. The comedy about the well-known doll reportedly brought in $525 million domestically and nearly $1.2 billion internationally.
“Barbie” made an average of roughly $11.3 million per day from August 5 to August 11, including $10 million on Friday. Barbie reached the $500 million domestic milestone in the middle of its third week, while “The Super Mario Bros.” needed more than five weeks to reach the same milestone.
The dual release of “Barbie” and “Oppenheimer,” known as “Barbenheimer,” has gained popularity and has the potential to boost the ailing movie theater business.
With a combined $302 million in revenue, Barbenheimer was the fourth-highest industry weekend ever in North America. Contrary to “Barbenheimer,” most blockbuster movies have extravagant action sequences and spectacular effects.
The “Barbie” and “Barbenheimer” phenomena is as unprecedented as it was unanticipated, according to Dergarabedian, who has been playing this game for 30 years. The first sign that “Barbie” would be a box office hit, he continued, was the marketing campaign for the movie.
Due to its shared release date with “Oppenheimer,” the “Barbie” marketing campaign “set into motion a chain of events that led to the word ‘Barbenheimer’ being added to the popular lexicon,” according to Dergarabedian.
Everyone at that point was aware that something really remarkable and unusual was going to have a considerably larger than anticipated impact on the movie’s performance, both over its global theatrical run and during its opening weekend.
Margot Robbie, who not only starred in but also produced the film, revealed a vision she had at a studio greenlight meeting in a recent interview with Collider. We had to make a movie, she said, “I guess I oversold it when I said they’d make a billion dollars.”
Warner Bros which is owned by CNN’s parent company, Warner Bros., distributes “Barbie”. Discovery.